Storybird Guides

The a-ha moment for launching Storybird Guides—a “Writer’s Digest for kids”—came when we noticed how well received craft-focused blog posts performed on the platform. Both the implicit (Heap and GA reports) and explicit (comments, hearts, and questionnaires) data gave us the confidence to launch a series that became one of the site’s most important content features and a key trigger for membership conversion.

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