Intrawest
What if you could bundle the platform characteristics of low-margin travel aggregators with the high-touch experience of boutique hotels into an experience marketplace? I led a 15-person UX team for 12 months to build and launch just that—only to have it shelved at the 11th hour when, sadly, Intrawest was bought by a private equity consortium. (One year before an oddly named startup called airbnb went into beta. Le sigh.)