The best way to sell a new coffee to someone is sampling. They sip, they like, they buy. But if you can’t “wet sample,” the next best method is getting a dry sample into their hands through a trusted source. That was the idea behind two campaigns we engineered for Starbucks: Scentiments, where Via coffee samples could be sent as greeting cards; and Office Box, a coffee sampling kit aimed at office managers who influence group purchase decisions.

Office Box

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