CarboNet
CarboNet produces advanced chemistry for water treatment and falls into the “David takes on Goliath” category with billion-dollar incumbents looking to thwart their progress. I joined some old friends to build a design and editorial system that would help them punch above their weight, mixing science, business, and culture to tell an urgent story that would persuade not just customers—but journalists, investors, and candidates increasingly alarmed about the state of water and looking to back innovative companies.
CarboNet
CarboNet produces advanced chemistry for water treatment and falls into the “David takes on Goliath” category with billion-dollar incumbents looking to thwart their progress. I joined some old friends to build a design and editorial system that would help them punch above their weight, mixing science, business, and culture to tell an urgent story that would persuade not just customers—but journalists, investors, and candidates increasingly alarmed about the state of water and looking to back innovative companies.
CarboNet
CarboNet produces advanced chemistry for water treatment and falls into the “David takes on Goliath” category with billion-dollar incumbents looking to thwart their progress. I joined some old friends to build a design and editorial system that would help them punch above their weight, mixing science, business, and culture to tell an urgent story that would persuade not just customers—but journalists, investors, and candidates increasingly alarmed about the state of water and looking to back innovative companies.
an advanced materials company
editorial system
data, graph, and label systems
publication system
web magazine